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Rubik’s Cube World Championship 2017

May 24, 2018
Filming & Post Production

We went to Paris in July 2017 to cover the Rubik’s Cube
World Championship 2017.

The outline of the job was to gather material over the three days we were there
with a view to creating a highlights package of each day to be shown at the
event by 6pm and uploaded to the official Rubik’s YouTube channel. We also
created an overall event highlights video once we were back in the UK.

The job involved three members of crew – an editor and two
camera operators. We had a permanent editing station set up with a designated
member of crew ingesting and organising material as we bought it to them
throughout the day. We wanted to create a compelling storyline of what the
event is about and how it brings people together – and we did just that. 

We were taken aback by how much the event means to its participants, not only
on a competitive level, but also a personal one. ‘Cubers’ of all ages travel
around the world every two years to compete in this event. At the same time,
they meet the circles of friends they have created at previous events; the
Rubik’s Cube has enabled them to form these close relationships with one

We conducted several interviews over the three days,
including the inventor of the Rubik’s Cube himself, Mr. Erno Rubik, and the
very best cubers from around the world.

This was a wonderful and enlightening experience
for our crew and the results can be seen below.


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